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Biography

I was born in 1959 and inherited my passion for Market Research from my father, who was one of the German pioneers in the 1950’s (founder of GFM-GETAS which later became part of IPSOS).

In 1987 I graduated from Universität Hamburg with a diploma in psychology and German literature.

Since then I’ve been into Market Research, working for several companies in different positions, including Head of Qualitative Research at IPSOS Germany.

 

Experience

• full service for qualitative research projects („from concept to presentation“)

• 25 years of experience in moderation and exploration in Germany, USA and the UK

• co-ordination of international qualitative studies (France, USA, UK, Spain, Italy)

• moderation, analysis and reporting for focus groups, workshops, in-depth-interviews

• creative and projective techniques, methods from systemic and analytical psychology

• thorough experience in the fields of (print) media, cosmetics and body care

• consumer profiles, U&A, motivation research

• brand and product image and positioning

• trend research, new product development

 

Additional field of work and expertise 

Since 2004: psychotherapist and coach for singles, couples and families.

During the past years I have also worked with (senior) managers and (potential) executives (coaching and seminars). 

Quite frequently I work as an EAP consultant for Corrente AG

 

Last not least

As a High School graduate from the Mid West I love the US - and especially New York City where I like to work and quite often spend my vacation.