I was born in 1959 and inherited my passion for Market Research from my father, who was one of the German pioneers in the 1950’s (founder of GFM-GETAS which later became part of IPSOS).
In 1987 I graduated from Universität Hamburg with a diploma in psychology and contemporary German literature.
Since then I’ve been into Market Research, working for several companies in different positions, including Head of Qualitative Research at IPSOS Germany.
Experience
• full service for qualitative research projects "from concept to presentation"
• 25 years of experience in moderation and exploration in Germany, USA and UK
• co-ordination of international qualitative studies (France, USA, UK, Spain)
• moderation, analysis and reporting for focus groups, workshops, in-depth-interviews
• creative and projective techniques, methods from systemic and analytical psychology
• thorough experience in the fields of (print) media, cosmetics and body care
• consumer profiles, U&A, motivation research
• brand and product image and positioning
• trend research, new product development
Additional field of work and expertise
Since 2004: psychotherapist and coach for singles, couples and families.
During the past years I have also worked with (senior) managers and (potential) executives (coaching and seminars).
Quite frequently I work as an EAP consultant.
Last not least
As a High School graduate from the Mid West I love the US - and especially New York City where I like to work and quite often spend my vacation.